We came across this article earlier today and decided it was too good not to share. If you read our blog on a consistent basis, you know that we always encourage businesses to keep their websites updated because no matter how many social media outlets you interact with, potential and current clients will always visit your website to see what you’re all about.
If you don’t have time to read the entire article, we’d like to at least point out some basic points that you should consider when budgeting for your businesses website.
Neglecting your Website to focus on Social Media is not the answer.
As Debi Lewis points out, “Social Media is a party. You want to meet someone cool at that party and bring them home. If they arrive at a home decorated in the 1990s with burned out bulbs in some rooms, rotting food in the fridge, and a flashing light reading THIS WAY TO THE PARTY ON FACEBOOK, they’re going to look around for a few minutes and then go back to the social media site where they found you. And then they’re going to click on a cat video and forget all about you.
Social media is a wonderful way to showcase your companies personality, products, and services but there is only so much real estate that YOU have control over.
“It’s ok, our website doesn’t get any traffic anyway…”
Another line we hear all of the time and another point made by Debi Lewis that makes complete sense when she uses the analogy of a storefront window never updating their display cases. Of course, you’re not going to attract new customers by showcasing ’90’s attire. You’d be surprised, with just a little effort, how much you can increase your traffic.
To read the full article, please click here.