Why did Google Fiber pull out of Louisville?

Google Fiber’s effort to roll out its gigabit internet across the city of Louisville failed so spectacularly that the company recently decided to completely shut down the service and leave town altogether on April 15. According to Google, they’ll “work with our customers and partners to minimize disruption, and we’re committed to doing right by the community, which welcomed us as we tested methods of delivering high-speed internet in new and different ways,” the Fiber team said.

What went wrong?

The short answer is that Google tried a few new things when it launched in Louisville, most notably putting fiber lines into much shallower trenches than it used in other cities. This did not go well, leaving streets torn up and cables exposed. The blog post goes on to say, “We would need to essentially rebuild our entire network in Louisville to provide the great service that Google Fiber is known for, and that’s just not the right business decision for us.”

While we certainly understand the business decision, it’s unfortunate that this didn’t work out. Fortunately, Louisville has strong partners like AT&T and Spectrum, both of whom are in the process of providing services similar to Google Fiber.