The Importance of Having a Mobile Friendly Website

If there is one thing our web development team has been preaching to our clients for the past few years, its the importance of having a mobile responsive website.  In 2014, more people in the United States accessed the internet on mobile devices more than desktop computers for the first time ever.  That stat is simply amazing and it validates the importance of having a responsive website.  A responsive website is one that “responds” to whatever device (phone, tablet, computer) it’s being accessed from.

Google, the most widely used Search Engine on the planet, doesn’t make a habit out of revealing information about their algorithms but last Thursday posted this article regarding mobile-friendly search results.  The first two sentences say it all:

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

While this trend has been in the works for several years, it’s nice to have Google confirm what our developers and SEO Strategists here at Louisville Geek have been hammering home to our clients for the past few years.