3 Reasons Why Your Website Needs Regular Maintenance

Several years ago, you could simply build a website and leave it be without suffering consequences. We are no longer living in that world.

In our current world, everything is online. This forces businesses to communicate effectively and clearly to avoid miscommunication, as well as keep a website running smoothly, maintain a positive perception and provide a good user experience.

As a business with a web presence, it is imperative that your website is up-to-date. Just like any piece of software, updating it is not only important, but necessary to ensure a functioning, high performing website. There are best practices that must be followed in order to properly update your website.

We compiled a list of three reasons why website maintenance is important.

1. Prevent Your Site From Being Hacked

Security is the primary reason you should keep your WordPress site up-to-date. These updates often feature security enhancements that prevent sites from being exploited.

The WordPress community of developers and security experts are constantly testing every version of the software and properly reporting security fixes. By failing to update the latest version of WordPress your website is an easy target for hackers and malicious code distributors. The last thing any business owner wants to experience is a compromised website.

At Louisville Geek, we ensure your site remains safe through regular WordPress updates, Plugin updates, Malware scanning, Firewall security, brute force and two step authentication on certain occasions.

2. Bug Fixes

Although every major release of WordPress goes through a rigorous testing process, sometimes smaller bugs slip through the cracks. This may or may not affect your website, but it is always a good idea to update WordPress in order to reduce any issues caused by bugs.

3. Site Speed

Did you know that Google takes a website’s site speed into account when it comes to ranking factors in organic search? Think about a time when you have waited seemingly forever for a website to load. You become frustrated, right? A combination of regular WordPress updates, Plugin updates, using a caching system and image reducing combined with solid development and best practices of design will keep your website running speedily. And most importantly, keep those search engines happy.

How to Protect Your Website

Always backup your database and your site before updating WordPress and don’t neglect updates. Taking a daily, weekly or monthly backup of your website means that should a disaster strike and your site goes down for any reason, you can be up and running with the same content and design very quickly. The longer you wait to update to the next version of WordPress, the more you put your site at risk to be exploited by hackers. If your site is multiple versions behind the latest release, this risk increases.

Louisville Geek offers monthly website maintenance plans to properly update your website. Please contact us today to secure your WordPress website!

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